Alan Baldwin United Outcomes CEO
  • Over a Decade of board-level experience
  • Former Chief Police Officer.
  • Extensive counter-terrorism experience.

Alan Baldwin

Chief Executive Officer

Professional Overview

Alan Baldwin is a distinguished executive leader, combining over a decade of board-level corporate experience with a 32-year career culminating as a Chief Police Officer. At United Outcomes he leverages his profound expertise in national civil contingencies, threat assessment, counter-terrorism, and strategic command to help public and private sector clients navigate complex risk landscapes. He leads a team of seasoned specialists in delivering robust safety strategies, ensuring organisations are resilient, legally compliant and thoroughly prepared to protect their premises and the public.

Core Expertise

Risk and Resilience

Strategic risk management and critical incident response for large-scale organisations

Regulatory Compliance

Expert navigation of security frameworks and preparedness for Martyn’s Law

Strategic Leadership
Building high-performing, crisis ready leadership teams through executive coaching

Notable Achievements

  • Advised the national COBRA C19 Foresight Group and Local Resilience Fora, demonstrating expertise in large-scale crisis and civil contingencies management.
  • Directs vulnerability assessments and strategic policy development, providing clients with actionable frameworks to enhance physical security and operational resilience.
  • Member of the national Gold group for London Olympics 2012 and Match Commander Emirates Stadium for international, European and domestic football matches.

United Outcomes specialises in providing bespoke solutions tailored to meet the unique needs of individuals, small and medium-sized enterprises, and large corporations. Our approach is rooted in a deep understanding of our clients’ specific challenges. We offer personalised advice, crafting strategies that are as unique as each client we serve. By focusing on individual-specific guidance on a case-by-case basis, we ensure that every solution we deliver is not just effective, but also perfectly aligned with your objectives. Let us partner with you to transform challenges into opportunities, guiding your practice towards tangible progress.

Learn how United Outcomes can meet your critical needs

Learn how we can meet your critical needs

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